The Business Of Love

In tribute to the sweetest of holidays for the year ending and Christmas, I bring you my first annual "Business of Love" special report. In it, i address the greener side of love and the best method for ditching an unwanted admirer (get a cellular woman). I even tuned in some finely tuned dating advice from a bona fide professional matchmaker yo get tips on what to do when your just-to-be-girl won't sign that prenuptial agreement. No Not! Never ! but yes for me love is done many a times in your lifetime with a bottle of booze ! 

Does that mean your sperm is for sale ?? Oh no! i never did this but yes something back in your mind always want a deeper crush of your life. Then What it costs to say "Be Mine". Don't you think there's a knight in your mobile as armor or it was serendipity that offered you the timely telephonic love out with your partner yelling out your emotions. Several a telecom business thrive on this and sustain themselves to afford you to empty your pockets forcing you to call as cheap as your sperm."Hilaya, Hiyala aur Hilaya jab tak dho na diya" - tagline must to be used for unlimited talk offers.

Now the economic criteria : It will cost love consumers a little more this year. The average love-struck consumer will spend nearly $60 on Valentine's Day this year according to the National Retail Federation's 2011 Valentine's Day Consumer Intentions and Actions Survey.These facts are subject to change on the bigger wallet underneath your ass.

Can you believe people get paid for this, drinking tea and talking about love all day long? Almost everyday someone somewhere around the globe is launching own lovemaking matchmaking business which trains aspiring matchmakers and sets quality standards for love. Their success is to what his/her offer that other dating sites don't: face-to-face coaching on how to choose the right certain someone--and how to keep him or her coming back for more. WTF!!

Now think you're "married to your work?" Try starting a business with your spouse considering you are a genius and have achieved the noble prize of getting a holy COW or BULL in your life. This is a bit more interesting though! For couples that do brave this dangerous territory, working too much is one of the many challenges they will face everyday. "The commitment to each other produces a synergy that can enhance the business," says Jean Charles, a New Jersey-based business consultant. Now there's "A third rule of thumb: Don't let just anyone know you're married and start business with every boy/girl you meet and get married." Later you may quit by just a statement : "He/She made the decision that I wasn't very easy to work with". Seriously folks that is what the stories of many entrepreneur couples around the globe.

Love, after all, can be one tough business. It takes many parts strategy, commitment, compromise and luck and what comes to my mind is that "What is the price of love?" Love is not like rotten tomatoes that are sold in the market. People express love in different languages and feel loved in different ways but if love is expressed in a different language which is not natural to the recipient then the message of love is not received. So Tweet your love and get you scholarship this New Year and Christmas. My way of expressing love http://bit.ly/vJn1iN

P.S.- Please don't follow any of the above mentioned amendments !

Next-generation water policy for businesses and government

The solution to water scarcity, in part, will come from new technologies for better managing water as a resource. But to make these technologies more effective, business and policy leaders will need to work more closely to implement them.

http://www.pabitragroup.com

Water insecurity looms as one of the great challenges of the 21st century, and it is one that policy makers and business leaders must face together. Policy makers recognize that certain technologies being developed by leading companies are critical tools for effectively managing scarce water supplies. But business leaders must do more to help shape the understanding of how good policies make it possible for technologies to be productive—and how ineffective ones do the reverse.

Public-sector leaders and nongovernmental organizations (NGOs) have long dominated the debate on water policy, but within the last five years, a growing number of progressive private-sector companies have also started to lend their perspectives on how best to effectively manage water. These companies have begun by paying much more attention to the water environment in which they function. As they develop a new generation of water-related technologies, they also increasingly influence a new generation of public policies that stimulate the development and use of these technologies. Here is how a number of them are engaging along both of these dimensions.

One group of companies, including beverage, mining, and energy businesses, has found that growing water scarcity constitutes a threat to their social license to operate. In response, some have made large donations to activist groups in the hopes of buying peace. Others have asked for water standards that they can then meet in their plants. The most far-sighted of these companies, however—with Nestlé as a leading example—recognize that while companies have to manage water efficiently behind their factory gate, society (along with companies and their suppliers) needs an equitable, efficiency-stimulating, and predictable legal and regulatory environment that governs all water uses. These companies also believe that private businesses have useful and legitimate inputs to make into the policy-formulation process, and that good business practices can guide effective implementation.

A second group of companies is developing technologies that can enable society to get more product—more food, energy, income, employment—per drop of water. There are three broad segments. The first comprises companies that develop productivity-enhancing seeds and agricultural technologies. Because agriculture accounts for more than 80 percent of water consumption in the developing world and because the productivity gains of the last round of agricultural technologies (the “green revolution”) have fallen to less than 1 percent a year (from about 3 percent a year in the 1960s), these innovations are vital for better water management. The importance of genetically modified organism (GMO) crops—a core agricultural technology—is illustrated by the contrasting performance of corn in Europe, where GMOs are not allowed, and in Iowa, where 90 percent of corn is grown from using GMOs. In the last ten years, corn yields in Europe have stagnated, while in the United States productivity has grown at over 2 percent a year. Existing GMOs already use substantially lower amounts of fertilizers, pesticides, and water. And some new-generation crops will be better able to thrive despite water stress.

A second segment of companies is developing new technologies for treating water and wastewater. The process of desalination illustrates the importance in this area. The laws of thermodynamics state that it is theoretically possible to desalinate seawater by using only 25 percent of the energy currently required to do so through existing technologies. If new developments in, for example, nanotechnology and membranes allow even half of this potential to be realized, the cost of desalination will fall to a level where most cities and industries in coastal areas throughout the world can turn to it as the new source of choice. The third segment comprises companies that provide users with just-in-time and just-what’s-needed information—such as on the probability of rainfall, on soil moisture, on water, and on fertilizer requirements. This is essential for energy consumption, domestic use of water, and, most important, for agriculture. Precision agriculture can produce much more crop per drop than traditional methods can, and industries and cities can use much less water too.

Executives at these leading companies know that progress in water management depends on linked advancement in technologies and policies. They have seen instances in some countries where policy shortcomings mean that many existing technologies that make more efficient use of water are not being fully employed. This has prompted a growing number of companies to engage with policy makers to ensure that key policies—such as tradeable water rights, support for intellectual-property rights, and efficiency-enhancing regulation—are implemented. In conversations with policy makers, corporate leaders highlight examples like the Murray-Darling Basin, in Australia, where an enabling policy environment means that a 70 percent reduction in water availability has had virtually no impact on agricultural production. In situations like this, policy makers know that what is needed is a “next generation” of technologies that will enable society to do more with less. And they know that the key to achieving this is a legal and business policy environment that stimulates the development of the next generation of water efficiency technologies.

Although the glass may certainly look half empty, it is also half full, not least because progressive business leaders understand that water scarcity is an issue that will affect their industries, suppliers, and the communities in which they work—and they’ve stepped into the policy area to help shape solutions. And as they have, policy leaders have begun to better understand the private-sector’s contributions and to draft more effective enabling regulations. But more business and policy leaders need to follow the lead of their progressive colleagues. That is how we will secure further development of new technologies and the formulation and implementation of a new generation of water-management policies.

Browse: Home / Socialnomics / Optimizing Your Social Marketing Program – A Practical Way to Social Media Optimization (SMO) Optimizing Your Social Marketing Program – A Practical Way to Social Media Optimization (SMO)

http://about.me/rajdeep.ramsay

If you are serious about your social marketing program, you are likely focused on executing across a number of social platforms.  I am of the mind that ideas are a dime a dozen and execution is key to success – that is, if our ideas are right to begin with. This is why I always advise our clients to take a breather and check in on their progress in the social realm at least twice every year.  Social media platforms change at an unprecedented rate and programs and plan we put in place just a few months can quickly grow outdated.  To add to that, we are often biased by our choices, and sometimes are too close to our programs to know if we are doing the best we can.  This is why we create How to Objectively Audit Your Social Marketing Efforts on white paper. I hope you will use suggested objective methodology to assess your progress and identify new ways to optimize your social marketing efforts.

An objective audit of your social marketing program will help you answer these key questions:

• How well are we doing with social marketing?
• How do we compare to our competition?
• What can our social marketing teams do better?

Start with some objective analysis of your Social Reach along with an analysis of the likelihood that your products or brands are or will be discussed in the social realm in the future.  You will learn that Social Reach is the estimated number of potential and existing customers you can reach via your presence on social networks such as Facebook, Twitter and YouTube.  Your reach is an important first baseline – you are as big as the number of people you can reach and touch (for a deeper conversation on how to grow your Social Reach.

Proceed by analyzing the volume and types of digital conversations surrounding your category and products.  You will likely find that new entrants are vying for your customers’ and prospects’ attention.  Understand who they are, where they are investing and what they are talking about.  This will help you assess if you have sufficient resources and focus to participate and dominate these conversations.

Remember – keywords are the new digital currency.  Create a list of top strategic keywords you want to own and see how well you rank for them with the top search engines.  You have to be good at connecting with your prospects and customers – wherever they are, however they search for your solutions. The SEO , helps you better understand your rankings and keyword authority. I learnt that to succeed with search engines, you need to use landing pages – research shows that best-in-class companies across all sectors are using landing pages to get to the users who have a clear idea of what they need.

Equipped with this data, you can build your own Social Marketing Effectiveness Dashboard.  This dashboard becomes your benchmark against your peers and against your own progress.  Updating it at least twice a year will help you stay focused, nimble and relevant.  It will also help you identify untapped opportunities for traction and growth. To bring this objective assessment to life, we connected with our friends at Social Media networks, who kindly agreed to be our featured company example. It provides Web Content Management (WCM) software that helps businesses increase traffic, drive conversion and improve social interaction. Recently invested in a new marketing team, who will use the provided objective assessment as a baseline to measure their improvements and create a targeted approach to social media and SEO practices. Special thanks to our social marketing agency WEB VELOCITY who helped with the analysis for this paper.

If you would like to review other resources on the same subject, I recommend WEB VELOCITY. You will learn the difference between social media optimization (SMO) and engagement. I also recommend the Social Media Explorer .

Curious to hear from my peers. How do you keep your social marketing program focused? Do you run health checks of your social and SEO programs and how often?  What methods and tools do you use? Let’s continue the discussion on this blog, Twitter, Facebook http://about.me/rajdeep.ramsay and in our Google + https://plus.google.com/110074757401718973167/posts?hl=en Group.