Monday, September 26, 2011

Google Study material !


Below I have compiled a list of 7 clever Google tricks that I believe everyone should be aware of.  Together I think they represent the apex of the grand possibilities associated with Google search manipulation tricks and hacks.  Although there are many others out there, these 7 tricks are my all-time favorite.  Enjoy yourself. 
1.  Find the Face Behind the Result – This is a neat trick you can use on a Google Image search to filter the search results so that they include only images of people.  How is this useful?  Well, it could come in handy if you are looking for images of the prominent people behind popular products, companies, or geographic locations.  You can perform this search by appending the code &imgtype=face to the end of the URL address after you perform a standard Google Image search.
2.  Google + Social Media Sites = Quality Free Stuff – If you are on the hunt for free desktop wallpaper, stock images, Wordpress templates or the like, using Google to search your favorite social media sites is your best bet.  The word “free” in any standard search query immediately attracts spam.  Why wade through potential spam in standard search results when numerous social media sites have an active community of users who have already ranked and reviewed the specific free items that interest you.  All you have to do is direct Google to search through each of these individual social media sites, and bingo… you find quality content ranked by hundreds of other people.
3.  Find Free Anonymous Web Proxies – A free anonymous web proxy site allows any web browser to access other third-party websites by channeling the browser’s connection through the proxy.  The web proxy basically acts as a middleman between your web browser and the third-party website you are visiting.  Why would you want to do this?  There are two common reasons:
  • You’re connecting to a public network at a coffee shop or internet café and you want privacy while you browse the web.  You don’t want the admin to know every site you visit.
  • You want to bypass a web content filter or perhaps a server-side ban on your IP address.  Content filtering is common practice on college campus networks.  This trick will usually bypass those restrictions.
There are subscription services and applications available such as TOR and paid VPN servers that do the same thing.  However, this trick is free and easy to access from anywhere via Google.  All you have to do is look through the search results returned by the queries below, find a proxy that works, and enter in the URL of the site you want to browse anonymously.
4.  Google for Music, Videos, and Ebooks - Google can be used to conduct a search for almost any file type, including Mp3s, PDFs, and videos.  Open web directories are one of the easiest places to quickly find an endless quantity of freely downloadable files.  This is an oldie, but it’s a goodie!  Why thousands of webmasters incessantly fail to secure their web severs will continue to boggle our minds.
5.  Browse Open Webcams Worldwide – Take a randomized streaming video tour of the world by searching Google for live open access video webcams.  This may not be the most productive Google trick ever, but it sure is fun!  (Note: you may be prompted to install an ActiveX control or the Java runtime environment which allows your browser to view certain video stream formats.)
6.  Judge a Site by its Image – Find out what a site is all about by looking at a random selection of the images hosted on its web pages.  Even if you are somewhat familiar with the target site’s content, this can be an entertaining little exercise.  You will almost surely find something you didn’t expect to see.  All you have to do is use Google’s site: operator to target a domain in an image search.
7.  Results Based on Third-Party Opinion - Sometimes you can get a better idea of the content located within a website by reading how other websites refer to that site’s content.  The allinanchor: Google search operator can save you large quantities of time when a normal textual based search query fails to fetch the information you desire.  It conducts a search based on keywords used strictly in the anchor text, or linking text, of third party sites that link to the web pages returned by the search query.  In other words, this operator filters your search results in a way such that Google ignores the title and content of the returned web pages, but instead bases the search relevance on the keywords that other sites use to reference the results.  It can add a whole new dimension of variety to your search results.
Bonus Material:
Here is a list of my favorite Google advanced search operators, operator combinations, and related uses:
  • link:URL = lists other pages that link to the URL.
  • related:URL = lists other pages that are related to the URL.
  • site:domain.com “search term = restricts search results to the given domain.
  • allinurl:WORDS = shows only pages with all search terms in the url.
  • inurl:WORD = like allinurl: but filters the URL based on the first term only.
  • allintitle:WORD = shows only results with terms in title.
  • intitle:WORD = similar to allintitle, but only for the next word.
  • cache:URL = will show the Google cached version of the URL.
  • info:URL = will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box. 
  • filetype:SOMEFILETYPE = will restrict searches to that filetype
  • -filetype:SOMEFILETYPE = will remove that file type from the search.
  • site:www.somesite.net “+www.somesite.net” = shows you how many pages of your site are indexed by google
  • allintext: = searches only within text of pages, but not in the links or page title
  • allinlinks: = searches only within links, not text or title
  • WordA OR WordB = search for either the word A or B
  • “Word” OR “Phrase” = search exact word or phrase
  • WordA -WordB = find word A but filter results that include word B
  • WordA +WordB = results much contain both Word A and Word B
  • ~WORD = looks up the word and its synonyms
  • ~WORD -WORD = looks up only the synonyms to the word 
  • More info.
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Monday, September 19, 2011

Social Media Marketing - Effective keyword search !


There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.
The keyword research process can be broken down into the following phases:
Phase 0 - Demolishing Misconceptions
Phase 1 - Creating the list and checking it twice
Phase 2 - Befriending the keyword research tool
Phase 3 - Finalizing your list
Phase 4 - Plan your Attack
Phase 5 - Rinse, Wash Repeat
Phase 0 - Demolishing Misconceptions
Over the years, we've had the opportunity to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword search mavens right out of the gate.
Or so they thought.
One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.
This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. If they did, they wouldn't need you. When describing your site or product, break away from industry speak. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.
Another misconception is that generic or "big dollar" terms are the most important for rankings, even if the term you're going after has nothing to do with your site. Imagine a women's clothing store trying to rank for the term "google". Sure, thousands of searchers probably type that word into their search bar daily, but they're not doing it looking for you. They're looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffic, but customers won't stick around.
Phase 1 - Creating the list and checking it twice
The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.
The trick is to start slowly.
The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant but not overly used.
If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to do some competitive research. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.
Phase 2 - Befriend the keyword research tool
Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.
In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.
By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.
There are lots of great tools out there to help you determine how much activity your keywords are receiving:
Wordtracker: Wordtracker lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.
WordStream: WordStream offers a suite of keyword research tools for use in pay-per-click marketing and search engine optimization initiatives. They also provide powerful fee based tools to help you organize your keywords and increase your profitability.
Google AdWords Keyword Tool: A free tool that should be part of everyone's arsenal.
Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list. Just start typing your search term and you'll see a drop down list of related terms.
Thesaurus.com: Again, another way to locate synonyms you may have forgotten.
Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.
Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites' rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it's not, move on.
While you're testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.
Phase 3 - Finalizing your list
Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.
We recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.
The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.
Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.
For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms "boots" and "cowboy boots". These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women's cowboy boots? By only targeting broad terms, customers won't know what you offer until they land on your site.
Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be "men's cowboy boots", "blue suede cowboy boots", "extra-wide women's cowboy boots", etc. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.
Phase 4 - Plan your attack
So you made your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!
Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.
We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.
Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:
  • Title Tag
  • Meta Description Tags
  • Headings
  • Alt text
  • Anchor Text/ Navigational Links
You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.
Phase 5 - Rinse, Wash, Repeat.
Congratulations. Your initial keyword search process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?
Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.
Good luck and Best Wishes!
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Thursday, September 8, 2011

The Lost World of Unknown "Millionaire" Network Marketers


When people get started in network marketing, there seems to be a rush or excitement to be a leader, coach, getting on stage, and a whole “fake it til you make it” mentality.  Newbies start writing articles claiming to be experts and coaches, take lifestyle pictures and get caught up in branding themselves, all before they’ve signed even one person into their business.
There are many types of people who are successful in Network Marketing.  There are the home party Networkers, the belly-to-belly networkers, the phone warrior networkers and the internet marketing networkers, among others.  All these methods work, it’s about putting these methods to work and taking action that gets results..
Since I work in the Real Estate lead generation industry, I work with people who have been calling leads for many years.  While we work with a lot of top names in the industry, we also work with many millionaires who are relatively unknown in the industry.  They are leaders in their companies, however they aren’t focused on being a star, rather they get on the phone, provide support and create duplicatable systems for their teams to follow.
I’ve asked my clients what makes them so successful, since some of them aren’t even on facebook or online, and they say that having a consistent flow of leads is number one, and then having an organized system to run their business every single day.  Goals are set, team meetings are attended and action is taken.
If you are serious about building a long lasting business in Network Marketing, you’ve got to take it seriously and run it like a business not a hobby.  Take action every day and ask yourself if the activities you are doing are conducive to a profitable outcome.  I’m not suggesting that people stop writing articles and posting on facebook, I am suggesting that people should look at their activities and determine whether it is contributing to their bottom line, and limit the time sucking activities that aren’t producing profitable results. If you aren’t truly a leader and haven’t made thousands of dollars yet, don’t say that you have.  Reputation is very important in this industry, and it can be quickly tarnished by false statements.
To be successful, you need to determine that number.  Is it producing an income of $1000 a month, $5000, or $50,000+?  Being famous and being a speaker should not be the goal.  That will come with time, if you can produce in the industry.  Every single millionaire network Marketer that I have ever met has put in a lot of time, money, and failures to get to where they are.  Get on the phone or get out in the field and start talking to people about your business and sign up one person at a time.  You can do it.  The unknown Millionaires do it every day.
-- Ramsay 
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